Emma Britton designs exclusive collection for Weleda

Gifted from Nature – Christmas Collection 2018

My commission to design the packaging for an exclusive collection by the authentic organic brand, Weleda UK (which has been in existence for nearly a hundred years) is one of my career highlights. Inspired by their 13acre Demeter-certified gardens in Derbyshire, just a few miles from my studio. I relished the honour of presenting the unveiling of the collection at Weleda’s annual conference and gave a talk about my inspiration behind the designs for their packaging. You can read my Q&A to find out more on this commission. The collection hit the high street for Christmas 2018 in Boots, Waitrose as well as independent health shops. An Emma Britton Meadow tin containing their amazing cult product Skin Food was exclusive to Holland & Barrett.

“Having met Emma at Chatsworth RHS, I was bowled over by her sensitive floral paintings. Her paintings from our gardens are beautiful, inspired by nature, our wildlife and our gardeners in Derbyshire.” Jayn Sterland Weleda MD

Designing the Collection

Decorative glass designer Emma Britton was commissioned by Weleda to create the pack designs for their 2018 collection ‘Gifted from Nature‘. Emma’s designs for the new products have successfully captured the essence of The Field, Weleda’s 13 acre Demeter-certified gardens in Derbyshire, close to her studio. Herbs, shrubs and trees grow here biodynamically in a near-nature setting. They are then harvested for the precious plant tinctures in Weleda’s range. As a pattern designer Emma sees and captures the beauty in nature through delicate hand-painted details and painterly pops of colour. Her designs tell the story of The Field, a magical place rich in inspiration and full of life.

The delicate flora and fauna illustrations found in this Gifted from Nature Collection capture the spirit of place of the Weleda gardens in beautiful designs that will enchant and delight. Wild flower patterns developed from those found in Weleda’s summer meadow feature on every gift set. And the wildlife it attracts including bees, butterflies and iridescent damselflies. There are other details too including wooden garden signs, a rustic picket fence and sturdy trugs.

Favourite Design

Below is my favourite design, it celebrates the important work the Weleda Gardeners do every day. Weaving their way around the paths at The Field, it includes:

• the Bee Shed, where Mick the resident Bee Keeper makes honey and gives educating workshops to school children
• the blue trugs the gardeners use to carry around their harvest
• the wildlife found at the farm, the flowers on the gardeners table at tea-break
• Fiona carrying her scythe down a path and stopping to check on a plant

This really captures what makes Weleda different and a really special company. I really enjoyed the total freedom I had with this project to create a truly organic collection.

#giftedfromnature

Sketches of me drawing at The Field. Photographer Elly Lucas – I highly recommend you check out her work.

If you’d like to commission me to design an exclusive collection for your brand please contact me. I really like working on site-specific projects – take a look at the trade page for inspiration.