The Nations Favourite Businesses - Winner!
Emma Britton Decorative Glass Designer has been named as one of the Nation’s Favourite Businesses by the Small Business Saturday campaign, as it kicks off its annual call to champion and support the nation’s favourite small businesses especially at Christmas time. Following a nationwide search, the team and I are delighted to have been selected as part of this year’s Nation’s Favourite Business line-up.
Celebrating Small Businesses
The Nation’s Favourite Businesses will all be part of the official countdown to Small Business Saturday on 5 December and one to mark in your Christmas calendar. Small Business Saturday is a grassroots campaign, originally founded by American Express in the U.S. in 2010. American Express are the principal supporter in the UK for Small Business Saturday. The campaign celebrates and uplifts independent businesses by encouraging the public to support and spend with them, especially during the crucial Christmas trading period.
It’s such a compliment to be in the winning 100 businesses that are officially the nations favourites and a true representation of the richness they bring into the U.K economy. It shows that the creativity, craftsmanship and best in customer service I offer matters to people, and that spending time honing your craft and doing something you are passionate about every day really is worthwhile.
Emma Britton
Michelle Ovens CBE, Director of Small Business Saturday UK, said:
Small businesses have always been, and will continue to be, among the nation’s favourite businesses. Whether on our high streets, online or embedded in local communities, they play a vital role in the places we live and in the strength of our economy
I love being an original and innovative brand alongside other businesses in the @smallbizsatuk list. For over 15 years I’ve engaged with so many wonderful customers doing something I love, that really doesn’t feel like work, that is bringing my award-winning glass designs for splashbacks and the glassware I etch decorate and hand-finish at my studio to life, and into people’s homes. I’ve also created jobs and contributed to communities through the business I’ve nurtured, that is very rewarding.
Look out for Emma Britton Decorative Glass Designer as part of the Small Business Saturday shopping campaign this year. It will gain momentum towards December. Christmas is such an important trading time of year for me, so please SAVE THIS POST and pop some Emma Britton decorative glass on your gift list! Thank you.
You can shop with us in person this at Haddon Hall Mercatum Artisan Christmas Market in November and December (tickets always sell out quickly) as well as online this year.
About Small Business Saturday
Small businesses bring energy, innovation and character to our high streets and local economies. That’s why American Express is proud to have founded Small Business Saturday and why we continue to back small businesses to help them thrive. This year’s Nation’s Favourite Businesses are a brilliant showcase of the UK’s entrepreneurial spirit.
Dan Edelman, General Manager, UK Merchant Services at American Express
Small Business Saturday is the UK’s most successful small business campaign. Since launching in in the UK in 2013, it has engaged millions of people and seen billions of pounds spent with small businesses across the UK on Small Business Saturday, with lasting impact. In 2025, the campaign saw extensive media coverage, as well as public support from the Royal Family, the Prime Minister and Chancellor, leader of the opposition, The Mayor of London, and over 90% of the nation’s local councils.
See the full nation’s favourite businesses list
